1 girl 1 cigarette Portrait of the beautiful elegant smoking on black background. #1 Canvas Print Pretty Girl Smoking Cigarette Curly

Philip Morris, through Marlboro's existing filter, saw an opportunity

This is due to the high taxation of tobacco products, much like other countries around the world, to try and stop the increase in people smoking

Actors often stayed in character, making their endorsements more persuasive

It leaves a cool sensation in the throat and airways that acts as a local anesthetic and can mask the irritation cigarette smoke causes to the lungs

While tobacco has a long history of consumption, the modern cigarette, with its mass production and widespread commercialization, emerged in the late 19th and early 20th centuries