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Draw activated No buttons to press 2

Takeaways Introducing a new brand in any industry is a risky proposition, perhaps even more so in a highly competitive space like cigarettes where brand loyalty has tended to be strong and where the return on marketing dollars is highly uncertain

Strawberries and Cheam

The fact that more people are going for pod-based devices is not only an indication of the changing preferences but also an attraction to portability, user-friendly technology, and consistent nicotine delivery, hence the driving of continuous innovation and market consolidation

1 Smokers across the globe generate over 800,000 tonnes of cigarette butts each year