Another big UK food retailer says it has yet to begin working on a response to the diet jabs as the perceived market is far too small, as a mix of shortages in the UK and restricted access via the NHS keep a lid on usage
Rethinking restaurant menus Restaurants (including fast food outlets) are adjusting menus with smaller portions, lighter entres, and balanced nutrition options (particularly protein-focused dishes) to accommodate changing dining habits
P., Batterham, R
"People on GLP-1s are prioritizing protein because it's the macronutrient that they need to preserve muscle mass," New Jersey-based registered dietitian Jenna Werner told NBC News, adding that restaurants are using "this weight-loss cultural movement to hop on that train." FAST FOOD GOES GLP-1: SHAKE SHACK JOINS PROTEIN CRAZE WITH NEW OZEMPIC-FRIENDLY MENU The rapid rise in GLP-1 drugs, which suppress appetite and slow digestion, has coincided with changes across chain menus, from scaled-down portions to snack-sized, high-protein options
But even if only some of these restaurants explicitly state that these medications and their customers changing appetites are the driving force behind the new menu items, experts say the connection is clear
